Poster for the 1925 Exposition Internationale des Arts Décoratifs © DR

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Reflecting on the 1925 Decorative Arts Exhibition

Leafing through the guide to the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes – the International Exhibition of Modern Decorative and Industrial Arts – is a very pleasant journey indeed, one that takes you through space and time. Inside, you discover an astonishing assortment of information: all the airlines operating in that day; advice on how to find a lost child in a train station; a list of Russian, Italian, and kosher restaurants; and even a brief guide to the catacombs. And then, at long last, starting on page 211, the third section gets to the point: “At the Exhibition.”

Paris, arts décoratifs, 1925: guide de l'exposition  (Exhibition Guide), Ed. Hachette, 1925 © Source gallica.bnf.fr / BnF

Paris, arts décoratifs, 1925: guide de l'exposition (Exhibition Guide), Ed. Hachette, 1925 © Source gallica.bnf.fr / BnF

First comes a preamble. And, in the middle of it, these vibrant words: "The 19th century’s decorative deficiency had no cause other than the divorce generated by the ruin of the guilds between artists and manufacturers, these two categories of citizens whose union engendered fertility and whose discord led to impotence. This has finally changed. Every day, these close relationships are reforged and strengthened between model designers and manufacturers, which pave the way to the resurrection of working methods giving rise to modernity. The era of the most marvelous discoveries that have revolutionized our ways and standards of life is finally seeing architecture and applied arts on a par with its civilization.”

Exposition internationale des Arts décoratifs et industriels modernes de Paris en 1925, Vue générale sur l’Esplanade des Invalides, Carte postale, Les Éditions artistiques LIP © CC

Exposition internationale des Arts décoratifs et industriels modernes de Paris en 1925, Vue générale sur l’Esplanade des Invalides, Carte postale, Les Éditions artistiques LIP © CC

Ruhlmann Group's Pavillon du Collectionneur at the 1925 Exhibition, architect Pierre Patout © CC

Ruhlmann Group's Pavillon du Collectionneur at the 1925 Exhibition, architect Pierre Patout © CC

Pavillon du Tourisme, 1925, Paris, drawing by Robert Mallet-Stevens (1886-1945) © SiefkinDR / CC

Pavillon du Tourisme, 1925, Paris, drawing by Robert Mallet-Stevens (1886-1945) © SiefkinDR / CC

Further on, another contributor added these few lines: “'Our century has no forms,’ wrote the author of The Confession of a Child of the Century [Musset – Ed.]. ‘We have not put the stamp of our times on our houses, nor on our gardens, nor on anything else (…).’ Luckily, what was true in 1836 ceased to be true in 1925. France has ‘gotten its own place,’ in a manner of speaking. It has its art, in relation to the progress of science, new materials, uses and customs of today.”

These two quotations clearly express the purpose of the 1925 exhibition, the 100th anniversary of which we will celebrate in a little over a year: to promote modern decorative and industrial arts, showcasing innovative styles and new techniques. This event would lend its name to the flagship movement of the time, Art Deco, a style driven by the technological revolutions of the late 19th century and early 20th century.

Screen of iron and copper by called "oasis" displayed at the 1925 Paris Exposition, Edgar Brandt, 1880-1960 © siefkinDR / CC

Screen of iron and copper by called "oasis" displayed at the 1925 Paris Exposition, Edgar Brandt, 1880-1960 © siefkinDR / CC

RINCK Workshop, veneer © Gaspard Hermach/RINCK

RINCK Workshop, veneer © Gaspard Hermach/RINCK

These developments were so numerous that listing them all is quite a challenge. There was, of course, reinforced concrete and the use of glass in architecture, but let us focus on the part that most interests us here: interior decor.  This means we can talk about the sliced veneers that made it possible to unroll very large sheets of wood veneer – not previously possible using their sawn elders –, leading to spectacular achievements in interior architecture, millwork, and furniture. We should also cite lacquerware, copied in Europe for centuries, but revolutionized by workers from Southeast Asia who came to France during World War I to work on airplanes. The leather industry, too, was transformed by the aftermath of World War I.  

Table in walnut burl veneer, RINCK design © Hervé Goluza/ RINCK/ RINCK

Table in walnut burl veneer, RINCK design © Hervé Goluza/ RINCK/ RINCK

Cover of the Catalogue for the exhibition at the Cité de l'architecture et du patrimoine, Paris, from October 16, 2013 to February 17, 2014, Editions NORMA © DR

Cover of the Catalogue for the exhibition at the Cité de l'architecture et du patrimoine, Paris, from October 16, 2013 to February 17, 2014, Editions NORMA © DR

Metal, another material essential to Art Deco, was made less expensive through industrialization and began to be seen in interiors, such as on furniture. And we could list numerous other materials, some rediscovering popularity in the 1920s after having somewhat sunk into oblivion, such as shagreen, parchment, or straw marquetry. Art Deco, whether mass produced or luxuriously handcrafted, was a global movement, infiltrating all levels of society and influencing the use of the finest and humblest materials.

Buffet in shagreen and bone, RINCK design © RINCK

Buffet in shagreen and bone, RINCK design © RINCK

Detail on the armrest of a sofa in bone and shagreen with tampon varnish © RINCK

Detail on the armrest of a sofa in bone and shagreen with tampon varnish © RINCK

Cabinet, Hébé Collection, RINCK design © Gaspard Hermach/RINCK

Cabinet, Hébé Collection, RINCK design © Gaspard Hermach/RINCK

Only twelve months remain before the 100th anniversary of Opening Day of the International Exhibition of Modern Decorative and Industrial Arts in April 1925. Over the course of the coming year, our website will publish a series of articles looking back on Art Deco, on the role that Rinck had in and on this movement, as well as on the techniques, projects, and creations related thereto. It serves as a superb playground for us, a chance to bring out our archives, admire the survival of a protean style and techniques that are still very up-to-date. This month, we will focus on a form of material craftsmanship that was quite popular in the Art Deco era and has been making a comeback in recent years: gouged wood.