In the shadows of the Parisian workshops, threads are stretched, intertwined, and made to capture the light. Since 1873, Maison Hurel has perpetuated the delicate art of haute couture embroidery. Its creations, meticulously handcrafted, require hundreds of hours of work and an exceptional level of precision. Every bead, every tube, every sequin — sometimes almost invisible in size — becomes a fragment of textile history.
The house’s DNA? Fineness. A distinctive signature in a world often dominated by opulence and baroque aesthetics.





